Branding
Style the two kinds of email this form sends — the notification you receive, and the replies your submitters receive.
Branding holds three controls: a workspace-wide toggle to strip the "Powered by StaticForms" footer from every email, and two separate email templates — one for the submission notification sent to you, one for the auto-reply / AI-reply emails sent to your submitters. Each template has its own switch and its own live preview, and they never share styling unless you explicitly ask them to.
Remove "Powered by StaticForms"
This is a workspace-level setting that's surfaced here for convenience — toggling it on this form turns it on for every form in the workspace, and vice-versa. When enabled, the small footer below every notification and reply email is hidden.
Workspace, not per form
Even though the toggle lives in the Branding tab, the choice applies workspace-wide. If you need the footer on some forms and not others, you can't split it — but it's intentional, so trust the toggle and don't expect surprises.
Template 1 — Submission notification email
The email you receive when someone submits the form. With the switch off, it uses the default StaticForms layout. Switch it on to customize any combination of:
| Control | What it does |
|---|---|
| Subject | Replaces the default subject. Supports {{form}}, {{name}}, {{date}}, and any form field as {{placeholders}}. |
| Logo | Uploaded image (PNG, JPEG, GIF, or WebP up to 512KB) shown at the top of the email. |
| Header title | The heading under the logo. Defaults to "New Form Submission"; supports {{placeholders}}. |
| Colors | Accent, background, and text colors for the built-in branded wrapper. |
| Custom HTML | Take over the full email HTML. Overrides the logo and color styling; the submission table replaces a {{message}} placeholder you put in the template. |
A live preview beside the controls renders the exact template used for real submissions, with sample data.
Template 2 — Auto-reply & AI-reply emails
The replies your submitters receive (both the fixed auto-reply and AI-generated replies). By default — switch off — these are sent plain: just the message text, no logo, colors, card layout, or footer, so the reply reads as if you typed it yourself. Most forms should leave it that way.
Switch the panel on to pick a style instead:
| Style | What it does |
|---|---|
| Plain (recommended) | Same as the switch being off — the reply looks personally written. |
| Match the submission email | Reuses the logo, colors, or custom HTML from Template 1 above. |
| Custom HTML | A separate HTML template used only for replies, with its own {{message}} placeholder and live preview. |
Why plain is the default
Recipients reply to and trust emails that look like a person wrote them. Branded chrome makes sense for receipts and notifications, but an auto-reply that looks hand-typed usually performs better — so replies stay unstyled unless you opt in.
Custom HTML rules
Both HTML templates follow the same rules: they must contain a {{message}} placeholder (replaced with the submission table or the reply text), stay under 50 KB, and must not contain <script> tags or inline event handlers. Field placeholders like {{name}} work anywhere in the template, with submitted values HTML-escaped automatically.
Common patterns:
- Brand-colored header bar with your logo.
- Footer block with your physical address (required for some email regulations).
- Inline CSS for typography that survives client rewriting (Gmail, Outlook, Apple Mail).
Test in clients you care about
HTML email rendering is famously inconsistent. After saving, send a test submission to yourself and inspect the email in the clients your audience uses.
Tier gating
- Remove branding — all paid plans.
- Email templates (both) — Pro and Agency plans.
- On Free, the tab shows an upgrade card.